has found that senior citizen prescription claims generate twice as many
safety warnings as those for younger patients. Although there appears to
be great concern over the problem, there has never been a concrete,
broad-based, collaborative effort to address it. Until now. The
formation of SOS Rx presents an extraordinary opportunity — and, in
fact, a great need — for this alliance of concerned partners to search
for answers and create actionable plans to positively affect many
consumers and the system as a whole.